by Jason Broby | Feb 7, 2025 | Trademark
When you’re building a hockey team—or any brand—you want a name that scores big. For the “UTAH YETIS,” it seemed like they had a slapshot success: a strong name with local pride and character. But before the puck even dropped, the USPTO blew the whistle...
by Stephanie Arniel | Aug 18, 2023 | Trademark
Trademarks and Social Media: 5 Best Practices For Protecting Your Brand Identity: Effective trademark management is crucial for businesses operating in the digital age, where social media plays a pivotal role in brand building and customer engagement. Your trademark,...
by Stephanie Arniel | Aug 18, 2023 | Trademark
In today’s fast-paced business environment, branding plays a crucial role in differentiating your products or services from those of your competitors. Protecting your brand through trademark registration is essential in maintaining its integrity and ensuring its...
by Stephanie Arniel | Aug 8, 2023 | Trademark
PepsiCo Trademark Legal Case Outcome PepsiCo Inc. recently emerged triumphant in a legal battle against Rise Brewing Co., where the latter accused the beverage giant of trademark infringement related to its MTN Dew Rise Energy drink. The dispute revolved around the...
by Fargo Patent & Business Law | Jun 26, 2023 | Trademark
Introduction: Protecting your brand’s reputation is crucial in today’s competitive market. One significant threat to your brand’s integrity is trademark infringement. As experts in patent and business law, Fargo Patent and Business Law is well-versed...
by Fargo Patent & Business Law | Jun 7, 2023 | Trademark
Introduction: Trademarks play a pivotal role in safeguarding your brand’s identity and reputation. However, there are several misconceptions surrounding trademarks that can hinder businesses from effectively protecting their intellectual property. In this blog...